Celebrating over 45 years

With AlSafi Danone, you’ll enjoy natural goodness that’s full of life

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About Us

AlSafi Danone is one of the Middle East leaders in Dairy and Juice. Since 1979, AlSafi has been providing high-quality products to millions of families across the Middle East. In 2001, we joined forces with Danone, the Global Dairy leader, becoming stronger than ever thanks to our international expertise and insightful knowledge about  local consumers.

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Key Facts & Figures

2 Factories

46,000 Cows

2,643 Employees

42 Nationalities

12 Countries

Our Brands

Our Farm

Since pioneering a new approach to farming where technology is at the core, we now have one of the largest integrated farms in the world using best in class techniques and tools. Our latest farm technology is state of the art from milking machinery and genomic testing, to a team that’s dedicated to exploring more efficient and technologically powered solutions for our farm. Each step of the process – from farm mechanization to packaging – is carefully controlled through internationally accredited set standard operating procedures and overlooked by the best local and international experts and professionals.

Our Principles

Our Mission

We aim to continue creating high-quality products while providing fast, effective, and efficient service to our consumers across the GCC.

Our Vision

Our vision is to achieve excellence in cattle farming and production in the region while ensuring animal, environmental and human health and wellbeing.

Our Values

Simplicity

Simplicity is at the heart of everything we do. We believe that the best solutions are often the simplest ones. Our commitment to simplicity is deeply ingrained in our corporate culture, guiding our products, services, and interactions with our valued customers and within our employees.

Performance

The pursuit of performance excellence drives every aspect of our existence. We are a company that thrives on challenges, embraces innovation, and consistently delivers remarkable results. We constantly push the boundaries of what's possible, seeking new avenues to elevate our performance to unprecedented heights.

Integrity

Integrity is not just a word but a guiding principle woven into the fabric of our organization. We believe that honesty, transparency, and ethical conduct form the foundation for lasting success and meaningful relationships.

Respect

Respect is not just a value but a way of life. We believe that treating others with kindness, empathy, and dignity creates a harmonious environment where everyone can thrive.

Innovations

Innovation is the heartbeat of our organization. We believe that by challenging conventions and embracing creativity, we can shape a brighter future for ourselves and our consumers. We empower our team to think beyond boundaries, take risks, and explore new horizons, fostering an environment where innovation thrives.

Teamwork

Teamwork is the cornerstone of our achievements. We believe that by fostering a collaborative spirit and embracing diverse perspectives, we can accomplish extraordinary feats together. We recognize that each member brings unique strengths to the table, and together, we create a synergistic force that propels us towards success.

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