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Historical Facts

  • 1973 Danone becomes the largest food company in Europe

    The Danone Group enters into strategic partnerships and mergers with allied businesses to emerge as Europe’s largest nutrition company.

    1973
  • 1979 The Al Safi project is initiated

    Saudi Royal Prince Mohammad Bin Abdullah Al Faysal establishes Al Safi Farm in the Al Sahbaa Valley, Saudi Arabia.

    1979
  • 1981 Al Safi Farm begins commercial trading

    Al Safi Dairy Farm starts delivering an entire range of dairy products to consumers in Saudi Arabia. The farm also has an integrated private factory that processes and packs milk and milk products

    1981
  • 1986 Danone buys out General Biscuits

    The Danone Group purchases General Biscuits, a group of companies with operations in Germany, Belgium, France, Holland and Italy

    1986
  • 1993 Danone becomes a world leader in nutrition

    The Danone Group establishes its position as a global leader in nutrition and nourishment, proving that its exclusive product ranges are of exceptional quality

    1993
  • 1996 Danone’s product manufacturing expands to 30 countries

    The Danone Group establishes production facilities in 30 countries around the world, resulting in revenues of French Francs 83.9 billion.

    1996
  • 1998 Al Safi Dairy wins several local accolades

    Al Safi Dairy is awarded the Certificate of Quality from the Arab-Saudi Committee for Standards and Measurements, becoming the first dairy in Saudi Arabia to achieve this honour. Al Safi is given the right to use the icon “Fresh & Natural” by the Ministry of Agriculture. The company’s production facility is awarded the ISO 9002 Quality Control Certificate.

    1998
  • 1998 Guinness Book affirms Al Safi as the largest integrated dairy

    The Guinness Book of World Records declares Al Safi Dairy the largest integrated dairy farm in the world, covering about 3,500 hectares of land and employing a workforce of 1,400 around the clock.

    1998
  • 2001 Al Safi Danone is formed

    The Al Faisaliah Holding Group and International Danone Group join hands to form Al Safi Danone. This joint-venture becomes the region’s largest dairy company, producing more than 700,000 litres of milk every day, around 165 million litres every year.

    2001
  • 2004 Danone sales figures reach record highs

    The Danone Group accomplishes sales revenues of € 13.7 million, surpassing previous years by a huge margin.

    2004
  • 2011 Danone smashes previous sales records

    The Danone Group’s sales figures touch a whopping €19,318 million.

    2011
  • 2012 Al Safi Danone owns the largest transportation fleet in Saudi Arabia

    540 refrigerated vans traverse the region carrying fresh dairy produce to 27 regional distribution centres, and onwards to 27,643 POS retail outlets.

    2012
  • 2013 Danone is the leader in nutrition

    The Danone Group becomes one of the most significant corporations in the international nutrition industry. It attains the number one position in fresh dairy foods and biscuits, and number two in mineral waters. It also employs around 90,000 people in 120 countries around the world

    2013

Philanthropy

We care deeply for the community we are part of. We support several social causes that are close to our hearts, like the Saudi Program for Handicapped Children. We set up the Al Safi Environment Club to help spread public awareness of the importance of a clean environment. Recently, we financed the establishment of the Al Safi Unit for Kidney Dialysis at Prince Sultan's Medical Complex in the Al Kharj region.

Honours and Awards

Our greatest reward all these years has been the delight of our consumers and their families. It has also been gratifying to be recognized by others for our consumer-focused achievements.

Al Safi Danone won the "Qatra Prize 2008" for the best dairy product company in the Arab world in 2008.

In 1998, Al Safi Dairy Farm entered the Guinness Book of World Records as the largest integrated dairy farm in the world. This spectacular accomplishment was a testament to our commitment to the dairy industry and our consumers around the region.

Al Safi Danone won the "Qatra Prize 2008" for the best dairy product company in the Arab world in 2008.

Al Safi has been honoured with the Certificate of Quality from the Arab-Saudi Committee for Standards and Measurements, the first dairy to receive this distinguished recognition.

Our Farm Facts

Location
Technology
Distribution

The Al Safi Farm is the world's largest integrated dairy farm. Located in the Al Sahbaa Valley in Saudi Arabia, it operates in total harmony with the environment. It is an all-inclusive operation; everything from the growing of forage to the final distribution of milk and dairy products happens from this farm. Our people work around the clock through the year to make sure you always have your daily supply of fresh dairy produce.

Every aspect of our farm's operation is computerised, with software specially made for our needs. Advanced technology helps us be more efficient and environment-friendly. Our herds of carefully-selected premium breeds are given the best possible care, feeding and treatment, with comprehensive animal health programmes in place. In return these herds reward us with very high milk production  enough to keep 7 fully automated milking parlours busy.

<p>Every aspect of our farm's operation is computerised, with software specially made for our needs. Advanced technology helps us be more efficient and environment-friendly. Our herds of carefully-selected premium breeds are given the best possible care, feeding and treatment, with comprehensive animal health programmes in place. In return these herds reward us with very high milk production  enough to keep 7 fully automated milking parlours busy.</p>
<p>Production is nothing without the right distribution network. Every day, like clockwork, 540 refrigerated trucks crisscross Saudi Arabia, supplying dairy products through 26 branches to over 30,000 local stores. We have similar direct distribution networks in UAE, Oman &amp; Iraq.</p>

Production is nothing without the right distribution network. Every day, like clockwork, 540 refrigerated trucks crisscross Saudi Arabia, supplying dairy products through 26 branches to over 30,000 local stores. We have similar direct distribution networks in UAE, Oman &amp; Iraq.

Our Regional Presence

Al Safi Danone has always grown in a healthy manner, mainly because we take a keen interest in our consumers, and go all out to keep them satisfied. We are not just the leading brand in the Saudi market, we now also delight consumers across the GCC, including in Yemen, Lebanon, Jordan and Iraq.