Our Vision

Our Vision

To positively contribute to our consumers’ health and lifestyle by providing them with a range of healthy, nutritious and delicious products.

Our Mission

Our Mission

To create innovative products that enables our consumers to enjoy good health, a good diet and a great lifestyle.

Our Philosophy

Our Philosophy

At Al Safi Danone, we believe that a healthy family is a happy family. And our range of carefully-developed products, centres around letting every family member enjoy a product that is just as delicious as it is healthy and nutritious.

Company Facts

Message from the Chairman

Mohammed A. Al Sarhan
Chairman

The Al Safi Dairy Farm was initiated with the goal of enriching our consumer’s lives and looking after their families’ nutritional needs. And we have been committedly doing this with dairy products that are not only wholesome but also very delicious.

Our products form an integral part of the community’s diet. Dairy foods are a significant accompaniment to every meal, whether it’s breakfast, lunch, snack-time or dinner.

Since our inception in 1981, we have made sweeping changes in the dairy industry. Today we are one of the most respected companies in the world, and one of the few organisations worldwide that specialises in manufacturing, marketing and distribution of dairy products.

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